Keep it Simple

The Simple Art of Rice is a celebration of rice and the many cultures in which this life‑giving grain takes pride in place at the center of every table. Featuring a fool‑proof method for turning out perfect rice every time, the recipes here are influenced by global flavors from Asia to Europe, Africa to the Americas, and feature many of the world’s favorite dishes.

rice is culture      rice is culture     rice is culture     rice is culture     rice is culture     rice is culture     rice is culture     rice is culture     rice is culture

Cultural tastemaker, family man and renowned American chef, JJ Johnson is most recognized for his innovative approach to African Caribbean cuisine. His work has earned him numerous accolades, including the James Beard Foundation Book Award and a two-time spot on the Nation’s Restaurant News Power List. He has been featured on a variety of TV shows including Food Network’s Chopped, Netflix’s Street Food and Selena + Chef on HBO Max and hosts his own show, 'Just Eats with Chef JJ’ airing for its fifth season on TV One's network Cleo TV this fall. Chef JJ's highly anticipated cookbook, The Simple Art of Rice: Recipes from Around the World for the Heart of Your Table, will be released in September 2023. At FIELDTRIP, JJ’s rapidly growing multi-unit fast casual rice bowl concept, he champions sustainability, working with local rice farmers and producers to source the freshest ingredients. With four locations throughout New York City, he is a community advocate for food justice and equity raising awareness within the industry. JJ also has a restaurant concept, E&J slated to launch in August with Mark Lowry and the team at Wonder Foods. 

About Chef JJ

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"Captivatingly original cuisine"

“Between Harlem and Heaven presents a captivatingly original cuisine. Afro-Asian-American cooking is packed with unique and delicious layers of flavor. These stories and recipes lay praise to the immense influence the African Diaspora has had on global cuisine.”

― Sean Brock

"This is more than
just a cookbook"

“This is more than just a cookbook. Alexander and JJ take us on a culinary journey through space and time that started more than 400 years ago, on the shores of West Africa. Through inspiring recipes that have survived the Middle Passage to seamlessly embrace Asian influences, this book is a testimony to the fact that food transcends borders."

― Chef Pierre Thiam

"A beautiful book"

“There’s no one better than JJ Johnson at helping you cook in your own kitchen. The Simple Art of Rice is a beautiful book and a masterclass for your family’s table.”

―Selena Gomez

"A soulful rice culinary journey"

“Rice is universally enjoyed around the world. As much a historiography as recipe book: JJ takes you on a soulful rice culinary journey. His recipes offer both new inspiration and century-old techniques, leaving you to question how you ever treated rice as an afterthought.”

―Chef Daniel Boulud, Chef/Restaurateur

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CHEF JJ JOHNSON 2023

JJ Johnson is most recognized for his innovative approach to African Caribbean cuisine. His work has earned him numerous accolades, including the James Beard Foundation Book Award and a two-time spot on theNation’s Restaurant NewsPower List.

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